It seems today that the big question being asked by the music industry is how to effectively market and monetize music. We’ve seen successful artists the likes of Nine Inch Nails and Radiohead abandon their major label ties and test the “tipping jar” (or pay what you want) and “free digital album” waters. In both cases however, the artists’ long standing track record of quality music and devoted fan bases are what have allowed such methods to work. It is still the music that is drawing people in.
Best known as the drummer for such bands as The Vandals and A Perfect Circle, and as a tour or session drummer for acts like Nine Inch nails and Ashes Divide, Josh Freese is testing out a new method of marketing that takes a different approach to selling music. Freese’s new solo album, “Since 1972”, due out on March 24, 2009 is available to fans at a variety of costs ranging from $7 to $75,000. The lowest end of the cost spectrum gives fans a digital download of the album including 3 videos. As the cost goes up the number of orders available becomes more limited (25 at $250, 15 at $500, 10 at $1000, etc.) until the top price at which only one order will be taken.
So what does $75,000 get you? Continue reading ‘Josh Freese takes album marketing and promotion to new heights’
